Reliable Small Business Growth Strategies

Growing your small business is one of the keys to building it into a successful venture. However, a large portion of the business growth strategies out there put a greater emphasis on speed than on reliability. While growing your business quickly is certainly appealing, it isn’t always the best option as it often carries unnecessary risks. Developing a slow but steady business growth strategy is a far more reliable way to ensure that your small business develops properly.

Bolster The Basics

One key to developing a successful business growth strategy is to plan ahead and make sure that you have all of your bases covered. Dig deep into the feedback that you have available to you from customers, employees, and any market research you’ve conducted in order to gain some insight into how your business functions from all angles. Once you’ve looked into all of the feedback available, think of ways that you can change any aspect of your business to help it grow and function better.

Don’t become too attached to any single idea, as this is a great time to get experimental to see what does and doesn’t work for your business. Sometimes it isn’t even the best strategy to address your weaknesses but to instead focus on building upon your business’s strengths to grow. Take the time to make sure that you are investing in talent that is motivated and inspired by your business, which will not only ensure that customers will be in direct contact with people who believe in the business, but that you’re far more likely to retain their talent as your business grows.

Hiring the right people and getting your business functioning as well as possible is a great start to developing your reliable business growth strategy, but there is so much more than you can do. Expanding your reach by hosting or attending events, teaming up with other businesses, and leveraging offline marketing efforts like print ads, flyers, and billboards is a surefire way to get the word out about your business in traditional, proven ways. By focusing on the basics instead of stretching your strategy beyond your reach, you’ll see much more success in the long run even if it takes slightly longer to see growth.

Embrace Technology

Once you’ve nailed down the basics, you can turn to technological innovation to boost your business growth. In an increasingly interconnected world, embracing technology to enhance your marketing, productivity, communication, storage, and analytical efforts is almost a necessity to create a successful business. Maintaining an online presence wherein you are able to efficiently communicate with customers and help them to troubleshoot issues is now a standard across nearly every industry.

From cloud-based storage to in-house document storage using document imaging, the business world has moved far past the age of the file cabinet. Digitally storing and managing your business documents can help you with steady growth by streamlining document management, nearly erasing human error, and increasing the ability to solve customer issues in a timely manner. This will naturally encourage efficiency and growth over time reliably, and benefit your small business immensely.

Big Data and analytics might seem like they would only benefit huge companies and corporations, but analytics can help your small business grow too.

Analytics can help you to streamline your inventory management, give you valuable insights into your customer base, and help you to make better, more informed decisions for your business overall. Whether it is your business’s marketing, production, hiring, customer support, or customer acquisition, analytics takes the guesswork out of what you should be doing to improve and grow your business at any given time.

Implement Financial Analysis

Analysis of your business’s financial statements can help you to grow, providing both short-term and long-term benefits. When you have a better understanding of your business’s financial situation, you can make more informed decisions regarding investing, loans, and it also gives you insight into how the changes you’ve made have impacted the business overall. Financial statement analysis is about so much more than simply making sure that your business is following the best accounting practices — it can reveal a path to growth for your business.

When you understand your revenue streams, profits, and operational efficiency better, it can help you to avoid spreading capital too thin. Knowing the ins and outs of your liquidity and solvency can prevent you from making financial decisions that, on paper, would seem like they would grow your business, but in practice simply drains funds. When you’re trying to grow your small business, it is of the utmost importance that you’re making the right, financially responsible decisions to do so, and financial statement analysis can provide the information that you need.

One of the things that can sink a small business well before its time is the expectation that growth should happen quickly, and that if it isn’t happening fast enough, that throwing more money at the problem will solve it. However, managing expectations is vital to the growth of your business to help to diminish any future dilemmas. When growing a small business, there will always be speed bumps along the way, but if you let them deter you or if you approach them without an appropriate plan, your small business may never have the chance to grow.

Growing your small business can be stressful, but with the right plan in place, you can rest assured that it will reliably grow. Instead of buying into strategies that promise explosive growth, focus on making sure that your business functions well for both employees and customers. Embrace and implement technologies that will help your business grow in efficiency, and gain an intimate understanding of your financial situation. While it isn’t the most exciting way to grow a business, it is dependable, and if you want your small business to grow and prosper, dependability is important.


Brooke Faulkner
Brooke Faulkner
Brooke Faulkner is a mom, writer, and entrepreneur in the Pacific Northwest. She loves all things literary, doggish, and plant-based. Of those, words are her favorite. You can find more of her work on Twitter @faulknercreek.

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