Relentless Noise

You can tell who the people are who have nothing to say. They’re the ones who never shut up. They’re constantly making as much noise as they can, as often as they can, as loudly as they can, as relentlessly as they can, in all the media to which they can get access. When they do that, they’re employing The Woodchipper Effect.

Here’s how it works:

Have you ever tried to examine one piece of anything as it flies out of a woodchipper? The sheer volume of the chips and the speed with which they fly from the chipper make any such examination impossible. And so it is with people who have nothing to say. To conceal their lack of meaning and substance, they opt for velocity and volume.

Madness is the Method

What? That sounds crazy? You’re exactly right. Craziness is the point and the purpose.

Take note of parents who yell at their young children all the time. At some point, the yelling just becomes part of the environment. The sky is blue. The grass is green. Mom’s yelling. It’s all the same. It all exists on the same plane of importance, in the same marginalized field of attention. It’s just there.

That’s why we become immune to the ravings of voluble people. It’s why we’re desensitized to the ubiquitous barrage of madness that comprises the 24/7 information blitz in every medium. If we don’t pay attention, we won’t know. If we don’t know, the folks who don’t want us to know can keep doing what they’re doing.

What do we care? It’s all noise.

Mark O'Brien
Mark O'Brienhttps://obriencg.com/
I’m a business owner. My company — O’Brien Communications Group (OCG) — is a B2B brand-management and marketing-communication firm that helps companies position their brands effectively and persuasively in industries as diverse as: Insurance, Financial Services, Senior Living, Manufacturing, Construction, and Nonprofit. We do our work so well that seven of the companies (brands) we’ve represented have been acquired by other companies. OCG is different because our business model is different. We don’t bill by the hour or the project. We don’t bill by time or materials. We don’t mark anything up. We don’t take media commissions. We pass through every expense incurred on behalf of our clients at net. We scope the work, price the work, put beginning and end dates on our engagements, and charge flat, consistent fees every month for the terms of the engagements. I’m also a writer by calling and an Irish storyteller by nature. In addition to writing posts for my company’s blog, I’m a frequent publisher on LinkedIn and Medium. And I’ve published three books for children, numerous short stories, and other works, all of which are available on Amazon under my full name, Mark Nelson O’Brien.


  1. Hi, Alan. Thank you for your comments.

    Turning off and turning away are exactly what those who bombard us with all this noise are hoping for. If everything’s important, nothing’s important. If everything exists at the same volume, one thing is indistinguishable from the next. It all becomes ignorable and forgettable. Game over.

    I grant it’s a quixotic undertaking. But I can’t keep myself from resisting and pushing back.

    Chalk it up to my Irish. 😉