Between social media, the latest app to download on smartphones and lightning fast search engines for seeking out new opportunities, job seekers have higher digital and mobile expectations than ever before. It’s no surprise then that recruiters are starting to think and act more like marketers to attract and engage talent.
In order to be effective, however, recruiters must understand the way marketing has been moving and where it’s heading. With so many trends and strategies, it’s hard to keep track of them all. A few weeks back, TechCrunch highlighted what they think is the next big thing in marketing: notifications. For recruiters, this idea of notifications – or job alerts – is a goldmine of opportunity to cost-effectively and efficiently connect with interested job seekers (who opted-in to hear about open positions) time and time again.
For years, a fundamental shift has been taking place in marketing – people now have so much information at their fingertips it’s becoming practically impossible for companies to stand out among the rest. What’s more, marketers aren’t just competing for attention on desktops, they’re competing everywhere there’s an Internet connection, especially mobile.