Purpose. It’s what employees and job candidates, particularly the millennial generation, want in their work. And it’s what companies need in their teams to produce the goods and services millennials and others want to buy.
Employers are starting to find clues to help them attract people with purpose.
At the core of these innovations is seminal research by Yale’s Amy Wrzesniewski and her colleagues, who found that people tend to identify with one of three work orientations, and maintain that orientation throughout their entire careers, regardless of job type.
Some people see work as a vehicle for material reward, but not fulfilling in and of itself. They are the TGIF crowd, enduring the work week in order to financially support interests outside their jobs.
