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BE PART OF THE LEGACY

TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

Ready to Go

If you’ve read my book, Random Thoughts: A Writer’s Notebook, you know I was employed as a hospital orderly in Meriden, Connecticut, from mid-1972 to mid-1974. I worked the first shift, which was 7:00 a.m. to 3:30 p.m. My duties consisted of lifting and transporting patients, taking bodies to the morgue, occasionally assisting with autopsies on those bodies, helping funeral directors remove those bodies and others from the morgue, and providing aid to nurses (all of whom were female in those dark, oppressively paternalistic, binary days) with manual tasks for which they didn’t have the strength.

Should the second-shift orderly call in sick, I’d be called on to work a double, which meant I’d be on duty until 11:00 p.m. One of the duties of a second-shift orderly was to make sure male patients who’d undergone some surgical procedure or other and were due to be discharged the following day were able to void (our clinical term for urinate) on their own. After helping said gentlemen to the bathroom, one of the tricks we learned to facilitate their voiding was to turn on the water in the sink. As soon as they heard the sound of the running water, they couldn’t resist the urge to join in the fun.

Fast forward almost three decades: In 2000, I was hired to be the Director of Public Relations at an advertising and PR agency in Avon, Connecticut. At one point during my four-year tenure there, two things happened: First, I was given an office on the first floor of the building. The walls on the east and west sides of the office were solid. The wall on the north side of the office contained windows overlooking the parking lot and Connecticut Route 44. The wall on the south side of the office was only solid about a third of the way up from the floor. The rest was glass, facing the space between my office and the lavatory on the other side of that space.

Second, the agency hired a new Director of New Business. His name was Lewis Kelly. Lewis was one of those people you knew would be dangerous if he ever got to be as cool as he thought he was. On his first day of work at the agency, he was busily appointing his office, which was two doors to the west of mine. He brought in all kinds of paraphernalia, tchotchkes, memorabilia, and accoutrements, each of which indicated exactly how cool he was, including a bookcase in the shape of a rowboat stood on its end. The last thing he brought in was a fountain that recycled water through itself by means of an electric pump. I was sitting in his office chatting with him as he set up the fountain.

At one point, I said, “Lewis, you do know, of course, that if you run that fountain all day, you’re going to spend a sizable chunk of your days whizzing.”

“No, I’m not,” he said in his eminently cool manner.

All I said as I got up to leave was, “Okay.”

Within six months, I’d watched him beat a path in the carpet between his office and the lavatory.

He never figured out he should sacrifice a portion of his cool and turn off the fountain. The carpet was replaced, and so was Lewis.

Lewis was always ready to go.

Mark O'Brien
Mark O'Brienhttps://obriencg.com/
I’m a business owner. My company — O’Brien Communications Group (OCG) — is a B2B brand-management and marketing-communication firm that helps companies position their brands effectively and persuasively in industries as diverse as: Insurance, Financial Services, Senior Living, Manufacturing, Construction, and Nonprofit. We do our work so well that seven of the companies (brands) we’ve represented have been acquired by other companies. OCG is different because our business model is different. We don’t bill by the hour or the project. We don’t bill by time or materials. We don’t mark anything up. We don’t take media commissions. We pass through every expense incurred on behalf of our clients at net. We scope the work, price the work, put beginning and end dates on our engagements, and charge flat, consistent fees every month for the terms of the engagements. I’m also a writer by calling and an Irish storyteller by nature. In addition to writing posts for my company’s blog, I’m a frequent publisher on LinkedIn and Medium. And I’ve published three books for children, numerous short stories, and other works, all of which are available on Amazon under my full name, Mark Nelson O’Brien.

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2 CONVERSATIONS

  1. 🤣 “Faucet psychology.” I love that, Charlotte.

    It reminds me of when my son, Quinn, was little. He hated taking showers. When my parents lived by the beach, he’d jump out of the car and go running down the beach toward the water. But as soon as he got to the water’s edge, he’d slam on the brakes, skid in the sand, wave his hands at the water, and say, “No shower.”

    Thank you for the smile and the reminder.

  2. You are damned if you do and you are damned if you don’t.

    A water fountain is excellent for creating a natural noise barrier against the mechanical noise of a busy road. Alas, it also stimulates this urge – as most mothers of little children know (and use before getting them in the car where invariably the child that didn’t need to go will now need to if you haven’t applied faucet psychology.)

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