I was recently contacted through social media by Hayut Yogev, Host of the REACH OR MISS podcast, who invited me to be her guest at her popular podcast show that focuses on the differences in approaching customers leading entrepreneurs either to glorious failures or grand successes. The REACH OR MISS podcast vision is to help entrepreneurs and startup founders increase their chances for business success by learning from the most successful entrepreneurs and opinion leaders about their customer focus experiences.
Taking into consideration the expertise of Hayut Yogev, and with reference to her previous guests on the show, I was honored to be invited to The REACH OR MISS podcast. In the show, we discuss customer-focused entrepreneurship, including my best advice on how to approach customers, what my biggest failures and successes with customers have been thanks to my personal way of approaching customers.
“At some point, you have to understand you can´t force customers if they don´t want to, and you can´t help people if they don´t want to”
–Anne-Maria Yritys
