It is absolutely right that CEOs and boards should continue to ask themselves the topical and relevant question: How can we regain the trust of our stakeholders?
All the evidence is that society’s expectations of business have changed, and businesses must respond. To start rebuilding trust, a company first needs to demonstrate that it is worthy of being trusted. The only way to do this is through behavior that authentically reflects the organization’s core values at both an individual and collective level. In other words, embracing and living by the right values is the first step towards creating value in all its forms — financial, social, ecological and more.
The need to widen the focus from “value” to “values” is a challenge that business leaders worldwide are beginning to take on board.