Re-Booting the World

In 2018, I wrote a book that foreshadowed COVID, in terms of the changes we’d need to make to build a more sustainable world and to respond to the challenges of the 4th Industrial Age. Never before have Brain Based Enterprises made more sense. But we cannot have such enterprises without changing the scorecards upon which Businesses and Governments measure themselves. Recently I encountered an enterprise that has the answer on Re-Booting the scorecards which drive our behaviour and reframing the notions of success for a sustainable world.

A country’s domestic product (GDP) measures “everything except what makes life worthwhile.

–Robert F. Kennedy

The World Welfare Index (WWI) is an innovation which synthesises global indices such as: GDP Index; Human Development Index; Global Education Index; Global Health Index; Global Innovation Index; Intellectual Property Index; Economic Index, Industrial Index, World Happiness Index, etc.  In doing so, it recalibrates the way that we value lives and livelihoods for a more sustainable future.  It is an exclusive project of the Think Bank Albania Foundation (TBA) with its internal academic and scientific groups.  Led by TBA Ambassador to USA, engineer, and philosopher Mr. Spiro Haxhi in full cooperation with philanthropist and chairman Andrea Papa, UK ambassador Mrs. Iris Gjinovci and Executive Director Mr. Endri Bahja.  The project brings together experts within the fields of science, engineering, economics, academic and applied research.

WWI fills the gap of the lack of a welfare indicator in the current systems of GDP generally used by all countries of the world.  According to the GDP graph for the period 2000-2021, the American economy has had constant growth. This economic growth in reality only shows the growth of monetary wealth. When measured against  the WWI, it becomes clear that the current approach hides the real trajectory of overall welfare.

The Fourth Industrial Revolution, environmental change, and technology innovation are already driving changes needed to the way we measure progress in the world. In the graph, it becomes clear that whilst monetary wealth shows an increase, the welfare chart shows a decrease.  This is a major cause for concern by global observers and decision-makers. Think Bank Albania has devised a patented algorithm to track the WWI and this is ready for adoption by institutions, businesses, and organisations with an interest to Re-Boot the World.

The proposal is that the WWI serve as a guiding compass and roadmap for governments and organisations. It can be used as Archimedes’ lever in order to improve governance performance and to provide an efficient instrument in the strategy of increasing the welfare of nations separately and globally.

Growing GDP as an economic policy is a false governing strategy.  It is the root cause of bad governing and all problems of the humanity.  Shifting from GDP to a welfare index  is the only holistic solution to fundamentally improve global governing, life of humanity and save the world.”

–Spiro Haxhi


Peter Cook
Peter Cook
PETER leads Human Dynamics, offering Business and Organisation Development. He also delivers keynotes around the world that blend business intelligence with parallel lessons from music via The Academy of Rock. Author of and contributor to twelve books on business leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham, and Harvey Goldsmith CBE. His blends his three passions are science, business, and music into unique inspiring keynotes based on the art of storytelling. His early life involved leading innovation teams for 18 years to develop life-saving drugs including the first treatments for HIV/AIDS, Herpes and the development of Human Insulin. 18 years in academia teaching MBAs and 18 + years running his businesses. All his life since the age of four playing music. Peter won a prize for his work from Sir Richard Branson after his mother claimed he was a Virgin birth. He now writes for

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