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Rate Parity: Should it Stay or Should it Go?

It is a question that is very much on the travel industry’s lips and while few will dispute that rate parity as it stands today is flawed, improving the way it can best serve various stakeholders is not straightforward. Ritesh Gupta takes an in depth look.

via Rate parity: should it stay or should it go? | Travel Industry News & Conferences – EyeforTravel.

 

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