People often think that growing a business online is fairly easy to do. After all, the barriers of entry are relatively low, and you don’t have too many expenses to worry about. This is not the case at all, in fact, the easy entry also creates a lot more competitors for you. Sure, there are countless stories out there about those who have gone on to achieve a high level of success in the eCommerce world but at the end of the day, you have to make sure that you are willing to put the work in if you want to come out on top.
Pop-up Shops
Just because you are running your company online, does not mean that you should avoid investing in a physical front. Pop-up shops can help your company greatly and they can also help your wholesale company to thrive. You need to make a point of doing two or three a month if possible. You need to try and have a different call to action with each one too. For the first one, you could give your customers 20% off if they sign up with your mailing list, for example. This will help you to put yourself in front of people without having to worry about creating advertisements. Make the effort to ensure that you are clear about your objectives in advance so you can make the most out of every opportunity that comes your way. If you need to transport your gear, remember that van rental is always an option.
Facebook Ads Aren’t Everything
There really are so many entrepreneurs out there who claim that they are generating most of their profits from digital ads and Facebook advertisements. This may be true, but at the end of the day, you have to diversify your traffic if you want to come out on top. You never truly know which algorithm changes are going to come into play and you also never know what things are going to be like in the future, should you change the scope for your target audience. Of course, you need to try and make your sites shoppable through third parties such as Facebook or even Instagram, but at the same time, you also need to try and avoid worrying about having too many clicks.
Look for Improvements
Don’t get too comfortable with any method if it works. There may well be another that works in your favour even more. It’s vital that you test everything from your workflow to your landing pages and even your mobile responsiveness too. If you can do this, then you will soon find that you end up coming out on top with ease. Testing and re-testing is vital. You will never have the ideal sales funnel from the start regardless of how perfect it may sound in person. You need to make sure that you make adjustments along the way.
Expand your Mailing List
Email marketing is an essential method of communication with your customers. It may well also serve as the most profitable form of marketing if you do it properly. You have to make sure that you develop a segmentation strategy before you start blasting out emails because at the end of the day, not every email you send out is going to be of interest to your subscribers.
Boost your SEO
Another thing that you can do is boost your SEO. When you do invest in your SEO, you will soon find that you are able to see bigger and better results, and that you are also able to really capitalise on the results you are able to get. If you have never invested in SEO before then the concept may be daunting, but at the end of the day, it’s super simple if you go through an agency. They will put in the work for you, and the only thing that you have to do is sit back while they take care of everything.
It doesn’t matter whether you are experienced in launching a business or whether you want to launch your very first venture because at the end of the day, now is the time for you to get your foot in the door. If you can do this, then you will soon find that it is easier than ever for you to become successful with your venture. If you want to scale your business even more then it may be wise for you to try and explore the idea of teaming up with another eCommerce company so you can expand your product line.
