Instagram has grounded itself in the realm of social media for its unique visual focus that has cultivated a broad and enthusiastic user base. As of June 2018, Instagram sustains approximately one billion active users, making it a pivotal platform for promotion. Social media makes it possible to reach an unlimited range of potential customers, but Instagram stands out for its emphasis on image and personability. Here are some effective strategies to amass and sustain avid followers through the Instagram platform.
Influencer Marketing
Social media interests people on the basis that it facilitates a way to engage with others directly, albeit through a profile. Influencer marketing utilizes brand advocates who specialize in fostering an engaging social media experience that attracts and engages a large basis of followers. This is a meticulous and variable process: read more on Social Media Daily. Influencers can be paid to advocate for your business and advertise your services to their audience. Knowing how to attract a large base of followers can be difficult to do with brand recognition alone. Working off a pre-established network of followers is one way to branch out beyond the scope of your current base of followers.
Commit To A Schedule
Engaging followers on Instagram is heavily dependent on how often they’re able to interact with new content. Followers develop expectations for a consistent output of content that is important to maintain, especially as your profile begins to gain greater interest. By taking the time to view the insights tracked by Instagram, a posting schedule can be devised based around what time of day followers interact most with your content. Posting on a consistent schedule can ensure follower satisfaction and retention.
Be Demonstrative
Content hosted on Instagram predominantly exists in the form of videos and images. This visual experience is what distinguishes the platform from other text-heavy social media sites such as Facebook or Twitter. Take advantage of the visual dominant medium by producing content that demonstrates the functionality of your business’ products. Companies such as Lowes and Ikea have achieved success on Instagram by demonstrating the application and functionality of their products.
Understanding the functionality of a social media platform is integral to your business’ success. By focusing on the facilitation of user engagement through visual content, your business will be able to leave a lasting impression on its followers.
