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I still remember a Dr. Pepper television commercial from nearly half a century ago. A long row of people line-dancing, in perfect sync, singing together, “Be original!” The irony seemed lost on the rest of the world.

We human beings love to think of ourselves as non-conformists.  But few things terrify us more than breaking from the crowd. That fear turns us into tribal creatures, which makes us susceptible to groupthink.  And even when it doesn’t, it may compel us to hold our tongues rather than risk speaking out against conventional thinking or popular opinion. And that can prove catastrophic.

If this sounds like hyperbole, don’t be so sure. It’s not just that we are what we think. By failing to speak up, we become what other people think, even if we think otherwise. Because allowing the few to dominate the narrative creates the illusion that the few speak for the many.

And, according to Todd Rose:

The illusion of one generation tends to become the private opinion of the next generation.

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Yonason Goldson
Yonason Goldsonhttps://www.yonasongoldson.com/
Yonason Goldson works with business leaders to build a culture of ethics, setting higher standards to earn loyalty and trust. He’s a rabbinic scholar, repentant hitchhiker, and co-host of the weekly podcast “The Rabbi and the Shrink.” He has published hundreds of articles applying ancient wisdom to the challenges of the modern world, and six books, most recently “Grappling with the Gray: an ethical handbook for personal success and business prosperity.” The ninja were covert agents in feudal Japan who practiced espionage, deception, and surprise attacks. Doesn't that make Ethics Ninja a contradiction in terms? Not at all. Just as the master of martial arts turns an opponent’s strength against himself, the Ethics Ninja turns attacks against moral values back against the adversaries of ethics, exposing groupthink and double-standards through rational argument in asymmetrical battle to vanquish the enemies of moral clarity.

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