The Price Value Continuum: Anything But?

Two recent events in vastly contrasting industries serve to bring the spotlight on a long suspected tendency of consumers to equate price with value.

One was the the recent conviction of a high profile wine dealer who cleverly (but not overly so) slapped on labels of expensive vineyards on vanilla wine while the other was the second successful bid for replacement of fighter jets by the lowly priced but evidently highly valued Gripen jet from Sweden that beat out more marquee names.

via The Price Value Continuum: Anything But? – Wednesday, 8th January 2014 at 4Hoteliers.

CLICK HERE TO GET TODAY'S BEST WRITING ON THE PLANET DELIVERED TONIGHT

BIZCATALYST 360°https://www.bizcatalyst360.com/about/

WE ARE THE AWARD-WINNING PUBLISHING DIVISION OF 360° NATION —PRESENTING OUR LIFE, CULTURE, AND BIZ MULTIMEDIA DIGEST AS A HUB OF CREATIVE EXPRESSION AND PERSONAL GROWTH. WITH AN EMPHASIS ON ACTION, OUR VAST GLOBAL CONTRIBUTOR COMMUNITY EMPOWERS PEOPLE TO TRANSITION FROM KNOWING WHAT TO DO TO ACTUALLY DOING IT —ALL COMPLEMENTED BY SYNDICATION RELATIONSHIPS WITH A CHOICE GROUP OF EQUALLY INNOVATIVE MEDIA OUTLETS. TODAY AND EVERY DAY, WE SIMPLY DELIVER THE VERY BEST INSIGHTS, INTELLIGENCE, AND INSPIRATION AVAILABLE ANYWHERE —DOING IT OUR WAY BY PLACING OUR WRITERS AND OUR AUDIENCE AT THE FOREFRONT. IT'S MAGICAL. IT'S EVERGREEN. AND QUITE FRANKLY, IT'S JUST GOOD STUFF. PERIOD.

DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE

A DECADE+ OF STORYTELLING POWERED BY THE BEST WRITERS ON THE PLANET

The Price Value Continuum: Anything But?

JOIN THE CONVERSATION Cancel reply

TIME FOR A "JUST BE." MOMENT?

TAKE STROLL INSIDE 360° NATION

ENJOY OUR FREE EVENTS

BECAUSE WE'RE BETTER TOGETHER

"WE DON'T DO IT ALL, BUT WE DO IT ALL FOR GOOD"

let's rediscover humanity togetherIt's About Time ...