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Preventing Social Media Armageddon

BIZCATALYST 360°
BY BIZCATALYST 360°

The accessibility and fluidity of social media leaves organisations open to significant risks. But there are countermeasures organisations can take to prevent reputation disaster.

President Obama has been injured in a terrorist attack on the White House.  A Tweet released by the Associated Press (AP) attests to this. It carries the company’s “verified” stamp of authenticity. The S&P 500 just lost more than $130 bn.  Well, not quite.

The AP’s Tweet was the by-product of a computer hack by the “Syrian Electronic Army” and naturally the US president was never injured. AP quickly took its feed down and immediately notified its subscribers of the problem.  The market recovered but AP’s reputation as a reliable supplier of real time news was damaged.  Social media are now ubiquitous in the corporate world and in our day-to-day life but the risks they carry are not fully understood yet.

Read more: Preventing Social Media Armageddon | INSEAD Knowledge

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WE ARE THE AWARD-WINNING PUBLISHING DIVISION OF 360° NATION —PRESENTING OUR LIFE, CULTURE, AND BIZ MULTIMEDIA DIGEST AS A HUB OF CREATIVE EXPRESSION AND PERSONAL GROWTH. WITH AN EMPHASIS ON ACTION, OUR VAST GLOBAL CONTRIBUTOR COMMUNITY EMPOWERS PEOPLE TO TRANSITION FROM KNOWING WHAT TO DO TO ACTUALLY DOING IT —ALL COMPLEMENTED BY SYNDICATION RELATIONSHIPS WITH A CHOICE GROUP OF EQUALLY INNOVATIVE MEDIA OUTLETS. TODAY AND EVERY DAY, WE SIMPLY DELIVER THE VERY BEST INSIGHTS, INTELLIGENCE, AND INSPIRATION AVAILABLE ANYWHERE —DOING IT OUR WAY BY PLACING OUR WRITERS AND OUR AUDIENCE AT THE FOREFRONT. IT'S MAGICAL. IT'S EVERGREEN. AND QUITE FRANKLY, IT'S JUST GOOD STUFF. PERIOD.

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