Preparing For What’s Next: Leveraging Your Company’s Life Cycle

What are you focusing on now? After a successful launch, entrepreneurs have a choice. They can sit back and continue to do what they have done so far or they can recognize the need to prepare for what comes next. Too often entrepreneurs make the wrong choice to stay the course using the logic “why mess with success.” However there is good reason to refocus based on changing realities. Mark Twain’s comment that even if you are on the right track you will get run over if you just sit there. And we know that 50% of new businesses fail. To ensure sustained success, leaders must adopt a strategic perspective based on industry trends and their organization’s life cycle. Everyone knows the value of using the product or project life cycle and overlook the impact of the organization’s cycle. Learn how to leverage the six organizational stages to seize new opportunities and avoid pitfalls. Here’s my recent Interview on this important topic, as conducted by Marcia Zidle, host of The Business Edge:

Preparing for What’s Next: Leveraging Your Company’s Life Cycle

 

Dr. Mary Lippitt
Dr. Mary Lippitthttp://www.enterprisemgt.com
Dr. Mary Lippitt is an award-winning author of "Brilliant or Blunder: 6 Ways Leaders Navigate Uncertainty, Opportunity, and Complexity.” She founded Enterprise Management Ltd. in 1984 to provide leaders with practical and effective solutions to navigate the modern business climate using situational mastery. Dr. Lippitt is a thought leader and speaker on executing change, optimal leadership, and situational analysis. She currently teaches in the MBA program at the University of South Florida. Mary is also the author of Situational Mindsets: Targeting What Matters When It Matters.

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