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Preparing for International Trade Shows

Even though preparing for an international trade show may be a daunting task, it has a lot of benefits. It requires more preparation and research than local trade shows. Some of the most important things to consider include; language barriers, unexpected expenses, and transportation.

A successful international trade show can take your business to the next level. It gives you a chance to explore international markets, build new relationships, and generate new leads. Other benefits of international trade shows include;

  • Building your brand awareness
  • Identifying your competition and learning more about them
  • Expanding your business relationships
  • Discovering technological advancements in other countries

The following tips may help you prepare for international trade shows.

  1. Set Specific Goals

Like with domestic trade shows, you must set clear and specific goals. The goal you set depends on whether you already have a good sales presence in your country. If you are a new business, you may take advantage of international trade shows to interact with potential customers and identify the competition. For businesses that already have a good sales presence in their country, international trade shows may be a good way to gain product exposure or improve brand awareness. Work with your expo booth creators to meet your goals.

  1. Identify Your Audience

Identify your audience and design your booths to suit their needs. Your trade show booth must make you stand out from the competition and meet your goals. Once you have identified your target audience, pay attention to their preferred languages. You may need to display it in multiple languages.

  1. Research

When planning to display internationally, you must do your research. Learn about different international trade shows, how different cultures have different business cultures and the preferences of international audiences. If you plan on selling on the spot, research about the available payment options. Another thing to find out is the language used in your country of choice.

  1. Timing Is Important

Timing is one of the most important things to keep in mind when planning an international trade show. International trade shows require a lot of time and effort in planning. Start planning as soon as possible. Think about the time it takes to hire international staff members, getting passports, shipping time, and coordinating logistics.

  1. Prepare to Adapt the Marketing Materials

If the country speaks a different language, you may have to translate your presentation slides and brochures. Do it as soon as you can and avoid the last-minute rush. Use diagrams and charts to explain complex details.

  1. Coordinate Your Shipping Arrangements

In most international shipping arrangements, you will have a designated freight forwarder. They may handle issues such as; invoicing, preparing the relevant documentation, creating packing lists, and handling insurance. In most cases, you don’t have to pay a duty charge.

Businesses that plan on expanding into new markets can benefit from international trade shows. They offer great opportunities for businesses to introduce their products and services to new markets and improve their brand awareness. If your business can’t exhibit in an international trade show, consider registering as a visitor. You get the chance to check out your competitors and make contacts.

Consider working with ExpoMarketing if you need help with your international trade show. We offer detailed and personalized services to all clients. We can work with you to design award-winning exhibits that suit the needs of your brand.


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