The human species thinks in metaphors and learns through stories.
~Mary Catherine Bateson
Human beings have used storytelling for centuries as part of their communication behavior. And have craved for it as much as Food and water. Stories reflecting personal experiences, feelings, cultures, and identities. Stories also repair broken dignity, Lend Hope, Mend the broken.
In recent times….stories are being used by public relations strategists as a tool to reach out to the public and influence their behavior and perhaps motivate change ….for persuading, informing, influencing, and motivating and inspiring action in the field of public relations, communication, and marketing.
So no surprises here…..”POWER of Stories THAT ENGAGE”, is a vital conversation to be heard, If you want to rule the world through persuasion, inspiration, and influence, you will need to become aware of what you want to say, to whom, for what reason, and why does it even matter.
Hear this stellar Interview with Guest Speaker: Diane F Wyzga (a Story Strategizer) and Talk Show Host: Minnku Buttar, as they lead you through the art of “Storyism” (an imagination and engagement that creates relationships when told with authenticity).
How do you start? Take a mug and speak about it for a minute. Then for 30 secs then 15 seconds. Clear, Concise, and Compelling ✅
Closing by Host:
The tongue is the only instrument that gets sharper with use. So use it.