Facebook’s wildly exponential growth in users virtually from its inception compares relatively unfavorably to its slow transformation to a profit making engine. The social network site’s founders’ historical near-aversion to ads slowed the monetization process; which happily for shareholders is now well under way. It is a tale that appeared to be repeating itself with Instagram, the photo and video sharing service it paid nearly a $1bn a year ago to acquire.
Popularity vs Profitability: Continuum or Condundrum?
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