Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith’s department wanted funding. As associate director of P&G’s PG +0.62% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.
To Persuade People, Tell Them a Story
Given the fact that all of us are challenged by COVID-19 at present, I hope we remember there’s a future beyond this challenge. Just...