Personal Ethics and Life

ersonal ethics statement: I will to do good for all, desiring to serve humanity in the highest and best use of my mind/body/spirit complex, in the facilitation of a new world order of harmony among people and planet through the development of a state-of-the-art model community and website that promotes this endeavor.

Expressing one’s personal take on ethics and life may not always be understood in the context of the world at large. Belief systems are established early on through environments of home, church, school, and social gatherings, which help to form these beliefs. Most of these beliefs and patterns of behavior are established through the unconscious observations and experiences of childhood in the aforementioned environments. These I refer to as ‘outer’ experiences.

They were a formidable team for an adolescent with growing pains.

For me, I knew that I was adopted by the time I was five. My adoptive parents were ideal by some standards, demonstrating honesty, integrity, and willingness to address conflict with style and grace, even in the most difficult of situations. Dad was a tool and die machinist, building plastic injection molds for General Motors optical division, and a 32nd Degree Mason. Mom was an educator, with a master’s in Music and English, and taught middle school English and Literature. They were a formidable team for an adolescent with growing pains. My adoptive parents taught me that honesty was the best policy, even when the details may not be too favorable.

I also began having metaphysical experiences just after my 6th birthday. I refer to these as ‘inner’ experiences. For most, the internal experience is often ignored because of the lack of external acceptance or validation. There was a disparity with my parents due to no frame of reference for them regarding my metaphysical meanderings, which often caused me to question my own reality, by the way. Consequently, the balance toward trusting others was often weighted by desire rather than discernment.

Shifting Sands and Salience

The discernment came later as I began to understand that not all people were like my parents. Others’ motives were not always utilitarian. Indeed, they were often misplaced personal libertarian expressions of selfishness without regard to personal boundaries. What I learned was that the inner life I was leading provided a more concrete understanding of the nature of the outer reality and the actions of others. Whether it changed those actions or not varied from situation to situation depending on my ability to question congruency, the awareness of connectivity, verbally. That, too, changed, as I got older and more experienced with introducing interrogatives.

In my teens, the greatest influence came through the Order of DeMolay. I was Master Councilor at fifteen and at 17, competed at the state Conclave through a speech on filial love and in the one-meter springboard diving. Receiving the International DeMolay Medal for Saving a Human Life was another significant emotional event at the Conclave.

I learned the value of teamwork in school through clubs and group projects and sports — football (varsity team 4 years, free safety) and individual participation in support of the team through baseball, golf (medalist my senior year), and track (sprints and hurdles). I learned to be genuine with my affection and my attention, being cautious and sensitive in manners of the heart, and a bit bold in exploring life and opportunities to experience its successes and failures.

My second quarter in college started off with a real bang. I’d been dating a girl since my sophomore year in high school, ‘breaking up’ with her upon entering college because I was not sure I would be able to maintain monogamy. Well, after the first quarter I went back to ask her to marry me only to find out she was already married. My heart sunk and I returned to school determined to give my life to something with meaning. In respect of this, I knelt in prayer and asked to know the truth, and was willing to die for it if necessary. It was the most intense prayer I’d ever made.

Receiving the Marching Orders

A week later, while in meditation listening to Journey’s first album, I heard a voice after the lyrics of the song. It said, “Bruce, are you willing to die for what you believe in?” I paused for a moment, checking my beliefs, and replied, “Yes.” Immediately I felt a tugging on my inner being. I let go and turned to see my body as I was moving away from it. O.B.Es were not unfamiliar, as I’d been having them for some time. When I turned back to look where I was going, I was engulfed by white light. It was only missing tactile sensations, and as an impetuous teen, I asked if there was more.

I felt another sensation of movement and found myself in the center of a sphere of pinpoints of light. After recognizing them as points of consciousness, whether in body or not I was not sure as I sure as heck was not, the voice resumed. “These are those that you are to work with in order to facilitate the new world order. … trust and allow.”

I returned to my body with a rush of energy followed by a gasp for air, leaving my eyes closed temporarily. Returning to my body was in itself a significant emotional event, let alone the previous few moments. I felt my question was answered and I wanted to shout it from the rooftops, told my parents, and found myself talking with a psychologist a week later.

A blessing in disguise, my tenure with the psychologist helped me to begin to balance my inner and outer experiences, and to find order in my life. His advice was to keep my mouth shut because few would understand, especially my adoptive parents. After a brief conversation on my third visit, we adjourned to the second story of his office, located in a historic home. This resulted in my first tarot card reading, which edified all we had discussed and more. So, I learned that there was much more beyond my understanding of ‘truth’ and it seemed to be leaning toward being everywhere I looked.

Questions, Questions, and More Questions

  • How was this ‘facilitation’ all going to come to fruition?
  • How would I know the ‘appointed time’ and what was showing up?
  • What did I need to do to prepare for such a journey?
  • What was I going to say to others about my experience that makes sense?
  • How would I find and recognize the ‘points of light’ incarnate?

As professional opportunities presented themselves; I began to conceptualize an environment that would demonstrate leading-edge technologies in all fields and how they would work together in harmony with people and the planet. I envisioned it as a kind of quantum entanglement of resonant unified fields. It had to include every best practice and element of a global community on a micro-community scale. Eventually, the plan began to develop with enough detail that I could at least write an overview of the project, now known as Genesis.

In my later years (1991) during a brief conference with Carl Bimson, a founder of Valley National Bank, after discussing the project plan for Genesis II, the importance of trusting psychospiritual technologies was edified. After acknowledging the validity of the project, he spent the next hour talking about the psychic gifts that his wife had used to help him in his business career. Carl and his two brothers were responsible for bringing nearly 70% of the business to the Phoenix area through the Valley National Bank, which they had founded. Carl was 91 at the time and still had an office in the VNB building downtown. He died a few years later.

I began my MBA in 1994 to begin the process of finding the pieces and knowing what to do with them when I did. Now, in my second masters the program, I seek to continue the plan and assemble an organizational plan, including all necessary policy development, organizational duties and responsibilities, and management philosophy that will empower the assemblage of a team of dedicated professionals to take Genesis II to the next level of development.

Meanwhile, I continued to develop Be The Dream as a ‘harmony among people and planet’ themed set of websites, our bridge of nonprofit and for-profit endeavors, as an exemplary leader on the Internet through demonstrating the concepts of the community in a microeconomic environment, transformational life coaching, and organizational development. We have done much development work and are beginning to seek out potential backers and investors for the project. (no interest at the time, moved on…)


My personal ethics statement applies to the intrinsic dynamic of these projects, empowering results in my quest for success. Actualizing these endeavors is proving to be quite the challenge, necessitating reflection on my personal code of ethics regularly. A couple of decades later, I’m still doing the work of facilitating conversations that matter, helping to align the various perceptions of reality into something that makes sense common.

Since discussing Genesis II with Carl, I found the educational path for a bit and encapsulated the concept in a business plan. The notion of Genesis II became the foundation for Spectrum Academy, a model holistic education village originally for at-risk teens and families. I shared it with the Director of Education for AZ Child Protective Services who acknowledged its value, yet thought it light years ahead of where the State was at the time. 20 years later, I presented the concept at Re: Build Regenerative Community Building Festival. Now it has an opportunity to bloom.

My personal display across the web has become large enough to follow the advice of a wise woman who suggested a digital vitae nearly 2 decades ago. Winifred Barton led a life on the fringe of reality, since a bizarre ‘contact’ event while camping with a group of friends in Canada in 1973. She was a kind of cosmic mom for me, feeding me my own words years after writing them to her. A fresh look came with admiration and astonishment — the words were resonant, yet I didn’t recognize them as mine. My signature, timestamp, and, of course, a forwarding from her archives proved they were.

Over the years I have to say I feel unfinished and unfulfilled still, even having the plethora of accomplishments chronicled on the digital vitae the site I finally crafted just a few years ago. The buttons above lead to many rabbit hole visits; wanderings and wondering. I brought back what I felt was worthy of further investigation and development as concepts and practical applications of advanced understanding of consciousness, cooperation, and collaboration with conscience that is possible.

Answering a recent question about leadership and the one thing we could offer, this was my response:

Be in harmony with creation and your own perfected form, fit, and function in the world. I’ve carried this message since 1975 in various iterations. Transparency and vulnerability have been growing as I become more comfortable in sharing it, though early on it caused some interesting challenges.

The recent paradigm shifts in our world prompted a return after a 30-year hiatus in interviewing folks about the passions of purpose, getting through the challenges and fears, finding common ground, and sharing insights for transcending and transforming our trajectory to one of service and stewardship of people and planet. It happened by request and I was reminded of what I was told upon receipt of my marching orders: everything will be there at its appointed time… trust and allow.


Zen Benefiel
Zen Benefiel
Zen says his life has been spiced with personal and professional opportunities that came through his nurturing of faith, love, and trust that dreams do come true. What built that faith, love, and trust began as an orphan told of his adoption just after his 4th birthday. The spice continued with experiences that span the gamut of the paranormal and include off-planet engagements over a lifetime. Can you say outlier? With two Master’s degrees and multiple certifications as well as an interesting professional history ( his passion turned to transformational life coaching just after the turn of the century, having become a rather astute cognitive scientist with extraordinary insight and intuition, he transformed Be The Dream (founded in 1988) from the intention of bridging best business and spiritual practices to a reality that has served hundreds. A decade and a half of writing was filled with cathartic wonders. His gifts are useful for Team Partnering as well, facilitating people, places, and things to build mega-structures with pre-construction teambuilding sessions. Divorced with four children, 9 grandkids, and 2 great-grandsons, he remarried after 30 years. Luba is from St. Petersburg, Russia, and their meeting, both agree, was a cosmic conspiracy of destiny, spiritual compatibility, and future vision of a newly ordered world in harmony with natural order. After 47 years of preparation, and stepping into what feels like fulfilling destiny, he recently became the Executive Director of the Live and Let Live Global Peace Movement that is inspiring the world now.

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