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Paid Search Marketing Opportunities for Hotels

It’s no surprise that online advertising has become increasingly more popular among savvy hotels looking for more direct bookings and higher returns from ad budgets. Most travelers research hotels online these days, allowing OTA’s to flood the market with consolidated purchasing power.  This translates to increased competition and costs associated with online bookings.

via Paid Search Marketing Opportunities for Hotels. – Tuesday, 6th August 2013 at 4Hoteliers.

 

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