As a Columnist and Featured Contributor for Bizcatalyst360°, (for which I am honoured to be a part of), one of my more engaging posts was an article where I included the following statement:
“Now is the time to be more human by embracing the off-line world again and ACCELerate™.”
Our world is getting more crowded and in which many of us continue to chase the few golden opportunities out there. With globalisation, comes scarcity for things we pursue whilst trying to make a living. This challenge, to put it mildly, isn’t going away. It’s in fact going to get worse.
For example, there are more people living longer today than ever before. Great news of course as most of us live longer than our ancestors, however it comes with a price and it’s not just in increased government spending across services such as healthcare. It also means there are more mature people in work than ever before. As jobs are being outsourced, zero hours contracts a commonplace, it means that there are more of us chasing fewer opportunities to make a living.
So in a marketing context what can we do about that?
Well, certainly not by sidelining the more elderly of us from the business arena as you may think the title of this article suggests! Far from it.
Whether as employees or entrepreneurs who want a slice of the pie, we all need to step up, and big time. If you think your market is already overcrowded, think again. It’s going to become even more so.
This is not yet another article you’ve come across where the author advises you that it’s all happening on-line. In my view that would be misleading and old thinking anyway. It doesn’t mean you ditch your on-line strategy. It means you’ll need to be far smarter to outsmart your competitors.
My articles: ‘Marketing Is Changing: Here’s What You Need To Stay Ahead – Now’ and ‘How Learning and Leading Gets You Ahead Of Your Competitors’ will provide some key whys and hows.
When I was working in sales for a global ICT provider, one of the key performance targets we were measured against was not just about the amount of business deals we managed to get signed, but the frequency and consistency of meeting our customers and prospects face-to-face.
Sitting in front of a laptop was considered admin (dead) time. This was not the approach of the dark ages, it was the sales engagement strategy of this century and when social networks like LinkedIn and Facebook were already making their mark in the world. You will find that this way of engaging is still very current today, hence “new” isn’t in the title of this article.
Where “few” comes in, it is not only through what I share about how effective it would be by engaging with your Core network as part of my ACCELerate™ methodology, (to help you achieve return on investment in your marketing).
It’s also about being one of the few:
You will be one of the few who understands that not everything happens on-line.
You will be one of the few who embraces the ‘less is more’ mindset and who exudes it.
You will be one of the few who truly appreciates that now is the time to be more human by embracing the off-line world again.
So out with the old, in with the FEW.