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TAMPA BAY • FEBRUARY 23-24 2026

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Our Silent Addiction: Distraction

Addiction is a way to escape from pain and suffering. It is commonly accepted that there are 3 requirements for addiction:

1. Product

2. A person susceptible to being addicted

3. Avoidance of something – a trauma, pain, suffering.

There are many things to be addicted to. We tend to focus on alcohol and drugs. But what about the silent addiction that lurks in the shadows and does so much harm to us all?

I would argue that most of us, in one way or another, are addicted to the avoidance of uncomfortable truths. You may not know this. You may not know this, because we live in a world designed to distract you from it. And because we have been distracted from them for so long, our resilience and our ability to face them has become eroded, and therefore our addiction to distraction grows.

Because if we cannot learn to face our uncomfortable truths, we cannot move through them, therefore they cannot be resolved. They just get ‘parked’ for another time. And that’s where we find addiction. The never-ending circle of doing something else to avoid facing our truth.

And of course, there is a twist in the story. Because it is in the act of facing all of the uncomfortable truths in our life, that we find our resilience and our freedom and we can start to understand who we really are and what really matters to us.

We think that by numbing, silencing, or trying and generally failing to avoid pain, we are somehow making the best of our lives. We are not. We are simply internalising trauma that grows over time. So, we invest more in our manic existence of distractions to try to numb the increasing traumas, which in turn creates more.

And those locked away, silenced traumas become toxic, slowly eating away at us and we become powerless to stop it, as they invade our minds, bodies, and souls, stealing our energy, peace, and joy, constantly leaving us needing a new and bigger distraction fix that can never be sated and all the while that inner yearning for something more peaceful, more simple and more true grows yet feels a million miles away.

But the answer to all of this is really not so terrible. We need to let those uncomfortable truths out, recognise them, say them, own them and feel them, allow ourselves to grieve, tend to those wounds, and then we can decide what you need to heal, how long you want to hold on to them and what you want to do with them.

And there it is, the truth really does set us free.

As Dr Edith Eger so poignantly says:

“Suffering is universal but victimhood is optional”

So, please do not run from the suffering, the despair, the hurt, for it is in the sea of grief that we finally learn to swim.

With love

Nik x

Nik Davis
Nik Davishttps://nikdavis.com/
NIK DAVIS is a business transformation expert and has spent 20 years in the corporate world. Her comfort zone is order, logic and applying analytical tools to solve complex problems. She is also a keen observer of life, a writer and eccentric. Nik has recently returned to the world of work after taking a career break to spend time with her family. Upon her return, she found that her perspective had changed, as had the world she was returning to. Nik decided to carve out a new place in that world and mould some of it to fit her too. Nik sees life from quirky angles, shaped by experiences and the vast amount of knowledge we now have access to. She likes to write about her experiences and observations. To ‘tell it how it is’ and to find a more authentic way to live, whether in our professional or personal lives. Nik often talks about finding ‘The Third Way’. It’s a philosophy about life, having a personal life as well as a career, making money and being socially generous, being logical and sensitive, living by the rules of a society but not being afraid to challenge them, inspiring others to feel good but not for your own ego, giving rather than taking. Nik wants to make a difference to this world by getting people to see things differently, to try new ways of working but most of all, to re-discover our true selves and therefore reach our true potential. Nik also has two other persona’s: nikdavis which is where Nik writes about her deeply personal experiences of life. Nik runs a facebook group alongside this website to create a safe place for people to discuss the topics that are raised in her blog. Nik’s second persona is Lilly Isabella and this is where she shares her passion of fashion and design.

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