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OTAs, Reviews and the New Comp Set: A Case Study for Hotels

New York’s 155-room Distrikt Hotel was performing well on the major online travel agencies in terms of booking volume, but its default ranking was low, and management wanted greater visibility. “New York City has about 430 hotels competing to be on the first page of the major OTA sites,” general manager Jennifer Rota told me during a recent ReviewPro webinar, Optimizing Reviews, Ratings and Revenue on OTAs.

via OTAs, Reviews and the New Comp Set: A Case Study for Hotels. – Thursday, 10th October 2013 at 4Hoteliers.

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