Optimizing the Impact of Training

Experience shows that organizational leadership can make a significant difference in the value training adds for both participants and for the business.

The potential benefits of training are many.

Examples include the following:

  • Enabling behavior change that results in the achievement of business goals
  • Enriching, changing, or strengthening the desired company culture
  • Demonstrating management’s commitment to providing opportunities for employee growth and development
  • Introducing knowledge that is critical to effective implementation of infrastructure such as ERP systems
  • Meeting compliance requirements
  • Teambuilding

Often, the actual benefit of training falls far short of all that it could contribute. Why? There is no one answer to this question.

The answer depends on variables such as these:

  • Your organization’s definition of value
  • How easy or difficult the behavior change expected of participants
  • Readiness and capacity for change among participants
  • Buy-in of participants
  • Support provided by leadership
  • Degree of alignment between the work environment and the performance expectations of training participants.

We can probably all agree that most often, achievement of the purpose and goals of training programs require that participants effectively transfer knowledge/learning into the workplace, for training to be successful.

Research shows that even well-designed, engaging training sometimes fails to be applied in the workplace. Surveys vary widely in their findings on training’s effectiveness. In fact, some surveys report that as much as 80% of knowledge gained in training is lost, while others describe significant performance improvements and satisfying returns on investment.

Almost any training can make a positive difference in some tangible or intangible ways.

We believe organizational leadership plays an integral role in optimizing training’s positive impact on both the participants and the organization.

There are three opportunities leaders can leverage to enable and drive the transition of knowledge and new skills to the job. In our experience, most organizations miss or under-utilize at least two of these.

The Opportune Times are: 

  1. During the Planning
  2. Throughout the Delivery
  3. After Training Completion

What leaders do and don’t do at these opportune times can make a dramatic difference in driving participant outcomes and improvement in business performance. When leaders leave knowledge transfer up to the individual training participants to manage for themselves, it is highly possible that once training in a knowledge or skill area ends, the forgetting begins.

Most organizations have given priority to investing in employee development. Many have considerable experience with training despite the high costs to provide it, and we continue to strive to improve the results and return of our investment in training.

The purpose of this article is to provide an easy-to-use tool for leaders to use, to optimize the impact of training by leveraging the three opportunities noted above, with an emphasis on increasing knowledge transfer, thereby helping to achieve the desired outcomes and results. 

We begin with the three Opportune Times. 

The three Opportune Times above enable leaders to set up their participants and training programs for success. It is in these windows of time that leaders can plan, pre-arrange, and schedule a number of support activities and resources to form a strong and flexible framework — a framework that defines a context for learning.  Such a framework can become a living, adjustable, systematic component of your training programming. 

We have identified three primary categories, each including examples of critical Elements, for training organizers to focus on during the three Opportune Times. The Categories are Training Content, Coaching, and Management.

Following are examples of Elements within each Category of an effective training Framework:

  • Training Content 
    • Aligned with the business purpose and goals
    • Developed through collaboration between leaders and training providers
    • Bought into by participants
    • Designed to include learning activities created by the training providers, for use during group sessions and outside group sessions by participants, to lock in knowledge and provide for confidential practice of new skills
    • Underpinned by clear explanations of management’s purpose in providing the training, expectations of participants to transfer learning to the workplace during and after training delivery, specific behavioral expectations of participants linked with the desired outcomes, performance improvement, and business results
    • Bolstered by communication upfront of mentoring, coaching and other support actions management is making available to participants
    • Positioned as a company Certification Program versus a program with a Certificate of Completion, with an explanation of the difference between those
  • Coaching
    • Includes, early in the coaching process, training to strengthen the participant’s self-efficacy and capabilities to manage their behavior change
    • Includes frequent observation with one-on-one discussion and feedback at least weekly and documented
    • When training is completed, participants return to a workplace that remains the same. Training has not changed the work environment or the day-to-day workload, stresses, and pressures — and as a result, it’s a real challenge for participants to try out fragile new knowledge and skills by converting it to behavior. It’s uncomfortable. It takes more time to get things done. This is where coaching comes in; a key element to knowledge transfer is Coaching that reveals environmental obstacles participants face in applying training on the job — and provides support to overcome those obstacles
    • Provides for confidentiality to enable participants to be comfortable and open with their coaches without risk
    • Tailored to fit participant needs for learning transfer
    • Scheduled in advance, to support participant learning and practice of new knowledge and skills during and following training delivery
    • Provided by coaches who have been prepared with the purpose and goals of the training, the purpose, and goals of the coaching, as well as a detailed understanding of the training content and behavioral expectations for participants
    • Provided by individuals who can be fully objective, maintain confidentiality while still reporting results and progress to appropriate members of management (after discussing those reports with participants)
    • Designed to supplement other support by management


Sandy Chernoff
Sandy Chernoff
SANDY'S 30 years of didactic and clinical teaching in study clubs and continuing dental education, coupled with her almost 40 years of Dental Hygiene practice bring a wealth of experience to her interactive soft skills workshops. With her education background she easily customizes interactive sessions to suit the specific needs of her clients. Her energetic and humorous presentation style has entertained and informed audiences from Victoria to New York City. Sandy’s client list includes law firms, teaching institutions, volunteer and professional organizations and conferences, businesses, and individuals. Her newest project is turning her live workshops into e-learning programs using an LMS platform. Her teaching and education background have helped her to produce meaningful and somewhat interactive courses for the learners wanting the convenience of e-learning options. As the author of 5 Secrets to Effective Communication, Sandy has demonstrated her ability to demystify the complexities of communication so that the reader can learn better strategies and approaches which will greatly improve their communication skills and ultimately reduce conflict, resentment, disappointment, complaining, and confusion. As a result, the reader will be able to increase productivity, efficiency and creativity, improve all the relationships in their lives and ultimately enjoy a happier, healthier existence! Sandy blogs regularly on her two websites on the various soft skills topics that are featured in her workshops and e-learning programs.

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