You’ve heard about internet marketing strategies and how online businesses use these strategies to drive traffic to their sites, increase their brand exposure, and generate sales. Another term we can use to sum this all up is digital marketing. It is the umbrella term which covers all the little subcategories which combined together push out optimum results.
The latest technique under this umbrella is what we call voice search optimization. It guarantees customers and increases a business’s brand awareness faster than you even hope to imagine. It has become a competitive market compared to the standard search engine optimization and search engine marketing strategies we all know so very well.
What Does Voice Search Have To Offer Businesses?
The whole aim of the game in digital marketing is to ensure your website is at the top of the ranks of search engine results pages. This is done in the two most common ways we know of which is through SEO and SEM strategies. SEO drives free traffic to websites through better search engine rankings and SEM uses Pay-Per-Click advertising to drive traffic too.
This is where Voice Search Optimization is different. It’s the same concept as SEO and SEM except it goes one step further. You’re still using specific and relevant keywords to direct traffic to your site, however, you are now also incorporating relevant keywords taken from your Frequently Asked Questions page. The better the relevance, the higher a website’s ranking becomes. The big difference with Voice Search is that the searcher is not typing in what they want to know, they’re speaking out loud to a search engine to find exactly what they’re looking for right then and there. This sounds like the best kind of convenience and efficacy the online world has ever come to know of. Companies have recognized the value that is added to their relationship with clients when offering this service, and it has thus become one of the top new services for successful apps and websites.
The Benefits of Using Voice Search
Voice Search has become the newest and smartest way which enables online businesses to have access to better content promotion opportunities and brand exposure. The results? Increased website traffic and sales of the businesses products and services. A beneficial factor of Voice Search which is often overlooked is how much time and effort this kind of marketing saves you. If you look at the amount of time, effort, and maintenance is involved just with using search engine optimization alone, you will understand why.
Google’s rankings on search engine results pages work according to algorithms. These algorithms are always changing which require SEO marketers to constantly update their keywords and content to keep up with the race to the top. As with search engine marketing, Voice Search is the same – the rankings are not affected by these algorithm changes like they would be if one was using SEO.
How SEO and Voice Search Work Hand in Hand
Digital marketing of any business is one of the cheapest forms of advertising today. In order for you to be able to combine two marketing strategies, SEO and Voice Search, for effective results, this is what you need to do…. You need to know exactly who your target audience is and what it is that they want and need. Knowing this allows you to create relevant and engaging content which attracts more readers. This becomes especially important if you are targeting people from other countries and languages, and where a good localization strategy must be put in place to include both local SEO and voice search.
Your content has to be able to provide readers with solutions, answers, and useful information which they are looking for. You also have to provide regular content and more backlinks to keep up with search engine results pages ranking order. Allow your target audience to share your content on all social media platforms which they frequently use. This increases your website’s brand exposure and builds up a loyal following of readers and sales.
Keep an eye on what your competitors are offering. Based on these findings you can then analyze your website’s insight pages to see what is and isn’t working for your audience. Finally, you have to ensure your website is not only user-friendly but mobile-friendly too.
What Needs To Change?
Search engine optimization and search engine marketing have to adjust their strategies to accommodate the influx of voice search optimization opportunities. All types of media platforms need to have Voice Search integrated into their systems in order to keep up with the innovative yet revolutionary changes in the world of internet marketing strategies.
Guest Contributor:
Rilind Elezaj is an experienced a Digital Marketing Specialist with a demonstrated history of working in the marketing and advertising industry. Rilind possesses a strong entrepreneurial mindset and has devoted his career to enhancing the sphere of digital marketing. In his methodological approach, Rilind integrates web development and other digital marketing solutions to create hybrid strategies that bring the best results.
