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Opportunities and Risks of the Social Web for the Hospitality Industry

Travelers across the globe are increasingly turning to the social web for inspiration within different stages of their travel planning.

They read guest reviews to select their accommodation, search user-generated content sites for interesting activities and attractions, and even book their journeys after reading others’ experiences.

via Opportunities and Risks of the Social Web for the Hospitality Industry. ~ Thursday, 6th March 2014 from ITB Berlin live – 4Hoteliers.

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