When it comes to social media analytics, engagement is super important. But what does engagement actually mean? And are social media follower counts really important?
Let’s face it: Metrics for social media success can be intimidating. They prove the efforts of a company or individual matter, but between tweeting, Facebooking, putting out fires, sending puppy photos, and giving your followers all the attention and love they need, metrics are often second thoughts. It’s simple to report follower numbers. It’s exciting to see people add your brand on social media, and it can be downright fun to rise above your competitors or meet benchmarks. But are followers actually a helpful metric on their own?
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