Most of the tools managers use to craft business strategy today were developed in the 20th century. Strategy formulation needs an update.
Little has changed in the processes we use to develop strategy – many of the methods we use today were first developed in the previous century. However, what has changed fundamentally in the last decade is not the tools but the context in which to develop and execute a winning business strategy. The tools we’re using should be sharpened for this brave new world.