When you run an online business, you would be easily mistaken if you think that you only need to run online marketing campaigns and this could actually be holding your business back. Offline and online marketing should be integrated for broader reach, brand consistency, audience accessibility, and for a face-to-face experience (something that digital is lacking). So, how can you use offline marketing tactics to benefit your online business?
Organising Events
Events can be a great way to raise awareness about your brand, bring your target customers together, and to form a human connection. In a time where so much of life is conducted online, there is something powerful about an event that allows you to actually engage with your target customer and create relationships. Launch parties, screenings, workshops, and fundraisers are just a few ideas for the types of events that you could organize.
Attending Conferences
In addition to hosting your own events, it is also important to attend industry events such as conferences as this is another effective way to promote your business build relationships and establish your presence in the industry.
Banners
Having high-quality banners printed by specialists is another effective offline marketing tactic that can deliver results. Placing eye-catching banners in visible spaces where your target customer will pass through/spend time can raise awareness and help you to attract customers that might have been otherwise hard to reach.
Coupons Inside Product Packaging
In addition to attracting new customers to your online business, you will also want to retain customers and encourage loyalty. One of the most effective ways to do this is by including a coupon inside the product packaging, which will be a nice surprise for the recipient as well as encourage them to use you again. When you can get a customer to use your business twice, it is likely that brand loyalty will develop (provided that you have a high-quality product/service and provide a positive customer experience).
Promotional Products
Everyone loves a freebie and this can actually be a smart way to promote your business. Sending out promotional goods such as pens, coasters, badges, and notepads can be affordable and a smart way to create a connection with your target customer, so it is certainly worth trying.
Offline marketing can be highly effective when running an online business, especially if it is integrated with online marketing and these are a few of the best strategies that you can use.
