Now Is Not Then

Author’s Note: To inaugurate BizComics 360˚ we’re going to start with a two-part series on doing business in and after the coronavirus pandemic. As L.P. Hartley wrote in his novel, The Go-Between, “The past is a foreign country: they do things differently there.” Accordingly, we do things differently here. In this series, we’ll point out some of those things.

We’re rapidly approaching the PC world. No. Not personal computer. And certainly not politically correct. Good grief. That version of PC has pretty much put comedy, humor, tolerance, and patience out of business. The PC we’re talking about here is Post Coronavirus.

We don’t need to know what the PC world will look like. We just have to accept the fact that it’ll be different. Marketing and sales will be different. Hiring and retaining people will be different. Compensation packages will be different. Leadership and management will be different. In fact, the nature of all of our interactions will be different.

There are a few things to keep in mind in this video. If it makes you smile, don’t worry:

Maybe we’ll have more fun in the PC world. That would be really different.

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Max Impact
Max Impacthttps://bizcomics.club/
Max Impact, Marketing Detective, is the secret identity of Mark O’Brien, a BIZCATALYST 360˚ Columnist, the founder and Principal of O’Brien Communications Group, and the co-founder of BizComics. (But he’d never put that in writing. So, please don’t tell anyone.) BizComics was founded on these beliefs: (1) Marketing is effective storytelling. (2) A picture is worth a thousand words. (3) Comics make the complex simple, even as they engage, educate, and entertain.


  1. Great job Mark. I have organizations tell me almost daily. “I just want things to go back to normal.” Well that’s not going to happen. New normal, new processes, new strategies and new cultures must be created (and it is about time if I may add a personal opinion). You hit the nail on the head. Thanks for sharing.

  2. I believe (more than anything I hope!) that in the emergency we were able to observe a dynamic, vital nature, which has recaptured urban spaces, we had time to think, to rediscover what surrounds us and reflect on the relationship between man and nature and that, therefore, a new, more conscious balance between human beings and nature will be possible.

    • My sense, Bharat, is that Nature has stepped up its level of insistence. It’s as if we’re being reminded that Nature is still in charge. And if we don’t wake up, step up, and move up the evolutionary ladder, the consequences of missing this opportunity will be dire, indeed.

      Thank you for joining the conversation.