Starting a new business, you need to know about marketing and you can’t promote your company these days without SEO. SEO or search engine optimisation could be considered the life force of your online company. Without it, no customers are going to find you, and you won’t be able to build up your brand to strengthen your business. These are just some of the reasons why SEO is important and the issues you need to be aware of.
Customers Don’t Use Domains
If customers searched mainly using domain names, SEO would be very different. It certainly would not be the key to online marketing that it is today. But the fact is customers don’t type in random domains to find a site. They use keywords and phrases. It’s the business that matches these phrases the most that appear first.
Penalties Are Dangerous
Penalties are one of the worst dangers of marketing online. If you earn a Google penalty, it can take months or even years to build back up your ranking. Why is SEO important for avoiding penalties? Well, if you’re not using great SEO you’re probably instead choosing a different poorer way to market your site. If that’s the case, you will almost certainly earn a penalty for terrible content.
Everything Needs SEO
You might think you’ll get away with dodging SEO if you site is mainly videos and images. On the contrary, even images need to be optimised these days. As such, there is no way to escape SEO. You can find out more about optimising images in the infographic below.
InfographicDigitalico.com
