How “Nice” Firms Deal With Problems

A famous firm has a business built on the principles of a good natural environment, community development and affordable housing, and engagement and philanthropy in society. It is the sponsor of cultural, scientific, and sports events. Its people (those who would have been called employees in many other firms) are its most valuable assets, and it treasures diversity and nourishes strong values among its people. All of this is on its web site.

via “We are nice too”: How Firms Deal With Problems | INSEAD Knowledge.

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