Once upon a time, the lodging industry was so simple: we built structures for travel respite and guest congregation;
We started on well-traveled routes, moved into population centers and established unique, upscale accommodation for the many global resort sites of interest and intrigue, but, it was not enough!
We learned that our guest wanted more; they sought a hospitality experience which was different, fresh and authentic. So, hoteliers tried to build that distinction into their brands, some successfully.
Then, some wily entrepreneurs, much like Airbnb, turned the entire experience model on its’ head. They saw that peo
via Next Hotel Iteration – Portable Rooms! – Sunday, 24th August 2014 at 4Hoteliers.