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New Study – What’s Driving Craft Beer Growth?

It’s not a big secret these days that the craft beer industry is booming and has been for the better part of a decade now in America. To try and learn more about why this is and the factors that are behind the craft beer boom in the United States, C+R Research recently surveyed 2,000 beer drinking Americans over the age of 21 who identify themselves as regular beer drinkers.

The survey examined the following factors:

  • How often people are drinking craft beer
  • Their favorite craft beer style
  • The top factors drinkers look for in craft beer
  • Whether price influences someone’s decision to buy craft beer
  • The average monthly spend on craft beer
  • The popularity of craft beer with millennials

The full analysis can be seen in the graphic below from C+R research.

Top factors driving craft beer growthCourtesy of Crresearch.com

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Matt Zajechowski
Matt Zajechowskihttp://www.digitalthirdcoast.net/
MATT is passionate about all things search engine optimization (SEO) with a strong focus on link building, local search, social media and content creation and promotion. He takes a great deal of pride in helping our clients obtain more digital visibility. Matt's core career background is link building. Link building constantly forces him to adjust strategies and explore different strategies for different clients. He also has a great deal of interest in social media and how businesses use it to market themselves. It's an emerging trend that he enjoys studying. Matt is always trying to learn more about the ever-changing search industry.

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