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New Report Highlights Need for Hotel Brands to Be ‘3D’ to Win Future Guests

A new report published today IHG, ‘Creating Moments of Trust – the key to building successful brand relationships in the Kinship Economy’, suggests that to win guest loyalty in the future, hotels need to deliver a global, local and personalised experience.

The research also shows that personalised brand experiences which resonate with the local culture are particularly important for the fast-growing number of international travellers from emerging markets.

via New report highlights need for hotel brands to be ‘3D’ to win future guests. ~ Friday, 24th January 2014 from 4Hoteliers.

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