Neuroscience Abuse

–Neuroscience or not?

Neuroscience has become a bit of a buzzword in pop culture in recent years. The study of the brain and broader nervous system in relation to behavior and cognition, neuroscience is increasingly misunderstood by the masses as a result of loosely associated concepts and studies.

The emergence of pseudo-neuroscience – ideas and information pertaining to the field of neuroscience without any scientific basis – is thought to have come about as a result of various combined factors: the arrival of advanced brain imaging technology, misinterpretations of neuroscientific concepts, and the advent of ‘brain training’ games, among others.

As disciplines like psychology have combined with neuroscience to create more modern scientific approaches, the field is increasingly misunderstood and misreported in the popular press.

Ideas such as the dominance of one side of the brain and its associated characteristics have emerged and become enshrined in pop culture as a result, for example.

Compelling and easy to understand, soundbites attributed to neuroscience are emerging on an almost daily basis – but this projection of concepts as scientific without any real grounds is having a two-pronged effect on the industry and those it serves.

  1. Pseudo-neuroscience undermines the true scientific study of the brain and nervous system, dumbing down the profession and undervaluing the work of experts. In turn, this movement has allowed non-professionals to make unfounded claims of neuroscientific abilities, or conduct research and draw conclusions that are only tenuously linked to neuroscience, which may be misleading or misrepresentative.
  2. Real neuroscience may not be reaching those who need it. The emergence of pseudo-neuroscientific concepts and unfounded brain training techniques may be presented as neuroscientific solutions but, in practice, fail to achieve the outcomes a patient requires, nevertheless convincing individuals that they are being ‘treated’. This makes it more difficult to separate real neuroscience from pseudo forms and identify qualified professionals from imitators.

Neuroscience or pseudo-neuroscience?

Neuroscience is a broad profession with many divisions, including those specializing in biological science and those with more of a focus on behavior or disorders of the nervous system. Psychiatry, for example, focuses on this area more than on the study of neurons and their form – the emphasis of cellular neuroscience.

Many neuroscientists cover two or more areas of expertise, with psychology being a common overlap. Understanding the biological foundations of behavior and the role of the brain is key to learning more about why people act in certain ways and also helps in identifying and treating nervous disorders.

When assessing a neuroscientist’s abilities, there are various points to consider. It goes without saying that a professional neuroscientist will be just that – a professional. Checking for qualifications can be helpful in determining the expert’s smarts.

In terms of assessing a piece of research, the methods used to reach conclusions will often indicate whether the work is genuinely scientific or the product of pseudo-neuroscience – imaging studies are a particularly popular rationale for assertions but may not always be accurate and, as such, should be regarded with caution when referenced as neuroscience of various types.

It’s also the case that pseudo-neuroscience tends to rely on simplified explanations of concepts or enormously reduced answers to questions. Simple biological explanations for behavior such as those proffered by pseudo-neuroscientists can be inaccurate and fail to acknowledge the psychological factors at play. Mental disorders, for example, cannot be attributed to biology alone.

True neuroscience

With its broad remit, neuroscience has a variety of healthcare applications – in psychology particularly, a good grounding in the workings of the brain relevant to behavior can ensure that psychologists gain a better insight into clients’ issues and have a wider toolkit from which to draw from when treating patients.

At Grey Matters International, working from a neuroscientific background, we use advanced psychology and neuroplasticity principles to evoke lasting change for clients, based on the knowledge that two types of thinking take place in the brain: unconscious thinking based on instinct or learned behavior, and rational, refined processing to regulate the more primitive thinking.

Psychology alone may challenge thought and perception but fail to break negative repetitive thought processes. However, patterns of thinking can be changed in time through a combination of neuroscience and psychology – an approach that focuses on more than thought and perception alone.

Introducing an element of neuroplasticity, Grey Matters is committed to helping bring about lasting change by addressing both the psychological and physical elements of the human condition.

Neuroplasticity refers to the brain’s ability to form new neural connections, which can help in rehabilitation after injury, fulfil an individual’s desire to readjust to something in their life or even overcome addiction. Grey Matters International founder Kevin Fleming is also a qualified, experienced psychotherapist, providing a completely unified service that uniquely addresses each individual’s situation and brings about real change through methods grounded in science.


Dr. Kevin Fleming
Dr. Kevin Fleming
Dr. Kevin Fleming is a three-time University of Notre Dame grad and Founder of a global neurotechnology-based firm, Grey Matters International, Inc., that concentrates on providing true sustainable behavior change solutions for distinctive clientele seeking to go beyond mere self-help, coaching, and therapy. His work has been featured in top media outlets including The New York Times, CNN, Forbes, Fortune, Christian Science Monitor and has been endorsed by faculty members in both Harvard Medical and Business Schools, given the crossover illusions of success and happiness that confuse high performing brains of our modern day. This innovative neuroleadership research and practice of his prompted an invite to speak for top Middle Eastern leaders in 2008, which had cabinet members for the King of Jordan in attendance. He received a feature chapter on his behavior change work in a book that hit the tops of both Wall Street and NY Times bestseller charts, ALL IN by Adrian Gostick. With the growth of Grey Matters International his offering of cutting edge neurotechnology options for creating breakthroughs in mental health, he was asked to be an expert aftercare resource for the CBS hit show "Face the Truth", created by the producers of The Doctors and Dr. Phil. In addition to being considered as one of the top personal & executive coaches globally (published in interviews and anthologies with the great Marshall Goldsmith, the late Stephen Covey, and Deepak Chopra), he is the U.S. Ambassador for the International Regulatory Body of Coaching and Mentoring. He is also on the Advisory Board for the DeNicola Center for Ethics & Culture at the University of Notre Dame. He resides in Jackson Hole, Wyoming, and Tulsa, OK and enjoys singing/songwriting and recording as a semi-professional recording artist and studio drummer, having recorded projects with the producer/bandmate affiliated with Carole King and Dan Fogelberg.

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