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Naming Your Business – The Do’s And Don’ts

If you’re launching a new venture, there’s already enough pressure. The reality is that most businesses end as failures, and early decisions are extremely critical. While it’s tempting to downplay the importance of coming up with a business name, the fact is that the first impression made on customers and suppliers has a massive bearing on the success of your enterprise.
Ideally, a business name needs to be short and memorable – but it also needs to stand the test of time, while not limiting future expansion opportunities.
Courtesy of: Visual Capitalist

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