Welcome to another Media Ready with Janette Video Training & Blog Series, where I show you why media and sponsorship matter, how to reach new audiences and get more exposure for your brand, business, and products, and what you need to have in place to be a desirable sponsor or media guest that gets booked over & over.
I also dispel myths about the media you may believe, answer questions you may have about the media & how it works, and also share my best Presentation & Performance On-Camera Training tips to help you look, sound, and feel your best every time you go on-camera for a media or podcast interview or to make your own videos and LIVES on social media or YouTube.
Today’s Topic: Media Closes Sales for You Myth
If you want to use media as part of your marketing, something you may ask yourself is how will I get guaranteed sales? That’s a myth that unfortunately too many fall for.
Media does not guarantee sales or act as a source for lead generation.
What it does do is get you visibility and exposure to an audience that should represent your dream clients, give you a chance to share your message with them, make a connection and then, work them up your fold, assuming you have systems and measures in place to capture & convert this potential leads. This exposure is key.
To close sales, you have to do the work. The way you present yourself, the story you tell, and the way that you relate to your dream client, all play a huge role in potential conversion.
But then how much of that audience could potentially convert?
Find Out HERE
