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TAMPA BAY • FEBRUARY 23-24 2026

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Myself and I

Because I love true crime shows, it should come as no surprise that I love the Oxygen True Crime channel. My favorite show on the channel is New York Homicide. I love New York cops just because I love the way New York cops talk. And even if the show were a waste of 59 minutes and 59 seconds (it isn’t), it would be worth it for the one second in which some detective pronounces the word, apartment, as apawtment. It’s the one thing you can only hear on New York Homicide.

There are other words you can hear in every true crime show, regardless of where the story takes place or what department the police are in. Observe is one such word. Cops don’t see anything. They observe. Another word you can hear on every true-crime show is myself. It typically plays out something like this: “Myself and another detective went to observe what happened in the apawtment.”

Observe I can live with. It’s what makes cops cops. Myself? Not so much. I don’t know if they teach that idiomatic pronoun usage in police academies or what. But every time I hear it, the exact same internal dialogue plays in my head between me and myself. It goes like this:

Me: Wouldn’t it have been easier if he’d gone to the apawtment with the other detective?

Myself: You mean instead of sending himself?

Me: Yeah.

Myself: Maybe he was busy.

Me: What?

Myself: Maybe he had to observe some stuff in another apawtment.

Me: So, he had to send himself?

Myself: Wouldn’t you?

Me: No. I would have gone.

Myself: Have you given any thought to staying out of this?

Me: Good grief.

Does anyone have any idea what the hell happened to grammar? Neither do I.

The Chicken or the Egg?

Maybe, as we remain committed to knowing less, we want to create the impression we know more. Maybe, because we know how unimportant we are, we want to create the impression we’re more important (than we know we are) by using words like, myself. And maybe, because we know we’re becoming increasingly less important because we’re determined to know less, we don’t want to subordinate ourselves by saying things like, “Another detective and I went to observe stuff in the apawtment.” We’re not playing second fiddle to anybody, damn it.

Which came first, the loss of humility or the loss of willingness to learn grammar? I don’t know.

All I know is myself and another detective were observing stuff in the apawtment.

Mark O'Brien
Mark O'Brienhttps://obriencg.com/
I’m a business owner. My company — O’Brien Communications Group (OCG) — is a B2B brand-management and marketing-communication firm that helps companies position their brands effectively and persuasively in industries as diverse as: Insurance, Financial Services, Senior Living, Manufacturing, Construction, and Nonprofit. We do our work so well that seven of the companies (brands) we’ve represented have been acquired by other companies. OCG is different because our business model is different. We don’t bill by the hour or the project. We don’t bill by time or materials. We don’t mark anything up. We don’t take media commissions. We pass through every expense incurred on behalf of our clients at net. We scope the work, price the work, put beginning and end dates on our engagements, and charge flat, consistent fees every month for the terms of the engagements. I’m also a writer by calling and an Irish storyteller by nature. In addition to writing posts for my company’s blog, I’m a frequent publisher on LinkedIn and Medium. And I’ve published three books for children, numerous short stories, and other works, all of which are available on Amazon under my full name, Mark Nelson O’Brien.

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