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TAMPA BAY • FEBRUARY 23-24 2026

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My Musical Calendar

I have a theory that, for some people, the calendar just stops. It stops at different times for different people. But it definitely stops. All of their cultural influences — sartorial, tonsorial, musical, et al. — freeze. I don’t know if those freezes could be considered time warps. It’s more likely they reflect periods of time in which the frozen people were most comfortable.

I developed the theory in sixth grade. It was 1966. I was 12 years old. I had a classmate named Dennis Kennedy. I don’t know how old Dennis was. But he shaved, smoked, and drove his own car to school. His calendar had stopped sometime in the ‘50s. He looked like what used to be called a greaser. He sported a black leather jacket, white t-shirts, blue jeans, pointy black boots, and a slicked-back, duck’s ass hairstyle. He was nice guy, probably because he could afford to be. Nobody in school ever gave the slightest thought to messing with him. He was The Fonz long before The Fonz even thought about being The Fonz. And unlike The Fonz, he was bigger with a legitimate air of menace about him. (I never watched Happy Days and never found Henry Winkler particularly convincing as The Fonz.)

Name That Tune

In a sense, I suppose you could say I have a somewhat frozen musical calendar. Here’s what I mean: If you’re anything like me, you get out of bed on any given day with the themes of one of three television programs stuck in your head — The Wild Wild West, Mannix, or Hogan’s Heroes. That would freeze my calendar between 1965 when The Wild Wild West and Hogan’s Heroes debuted, and 1975, when CBS cancelled Mannix. You can probably already start to sense the kinds of days each of those sets up:

  • For some reason, the theme most frequently stuck in my head on any given day is Mannix. Composed by Lalo Schifrin, the man who also wrote the theme music for Mission: Impossible, there’s a kind of devil-may-care, free-wheeling jazziness about it. It gives me the sense almost anything is possible, as long as I’m willing to play fast and loose with just about everything. And I know for sure I’m going to get the girl, or at least one kissing scene before I revert to my role as the heroic loner.
CBS Television, Public domain, via Wikimedia Commons
  • After Mannix, the theme that sticks in my head most frequently is The Wild Wild West. On days when this theme is stuck in my head, I feel like some kind of Western swashbuckler, riding the range on horseback like the Marlboro Man, feeling like the rugged, individualistic nonconformist I am because I’m supposed to be on the train with James West and Artemis Gordon. Like my Mannix days, I know I’m going to get the girl, or at least one kissing scene before I ride off on the train with Artemis. I also know Artemis is going to be pissed at me again because I got the girl again, and he didn’t … again.
CBS Television, Public domain, via Wikimedia Commons
  • I dread the days I wake up with the theme from Hogan’s Heroes stuck in my head. Those days typically turn out to be routine, predictable, almost militaristically repetitious. I know I’m going to end up coming and going from wherever I am — especially if I don’t want to be there — as nonchalantly as I want to. There won’t be any meaningfully challenging or threatening risks or dangers during the day. I may or may not get the girl, or at least one kissing scene. If I do, it’ll be with a girl I have to send off in the escape tunnel, with a feeble promise to find her again after war. Or it could be with Colonel Klink’s secretary, Fräulein Hilda. But in the end, Klink will come back into his office, and I’ll be stuck with Schultz.
CBS Television, Public domain, via Wikimedia Commons

Guilty?

Does that make me guilty of being stuck in time like Dennis Kennedy? I don’t know. But from my perspective — and in my own defense — other than waking up most days with theme songs from the mid-‘60s to the mid-‘70s stuck in my head, I’m a pretty progressive guy. I have an iPhone. I have an electric toothbrush (Sonicare). And like every other word I say is like like.

If you get like any more hip than that, you’re like totally on a different scale, no musical pun intended.

Mark O'Brien
Mark O'Brienhttps://obriencg.com/
I’m a business owner. My company — O’Brien Communications Group (OCG) — is a B2B brand-management and marketing-communication firm that helps companies position their brands effectively and persuasively in industries as diverse as: Insurance, Financial Services, Senior Living, Manufacturing, Construction, and Nonprofit. We do our work so well that seven of the companies (brands) we’ve represented have been acquired by other companies. OCG is different because our business model is different. We don’t bill by the hour or the project. We don’t bill by time or materials. We don’t mark anything up. We don’t take media commissions. We pass through every expense incurred on behalf of our clients at net. We scope the work, price the work, put beginning and end dates on our engagements, and charge flat, consistent fees every month for the terms of the engagements. I’m also a writer by calling and an Irish storyteller by nature. In addition to writing posts for my company’s blog, I’m a frequent publisher on LinkedIn and Medium. And I’ve published three books for children, numerous short stories, and other works, all of which are available on Amazon under my full name, Mark Nelson O’Brien.

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