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Multicultural Marketing for Hotels

With the advancements in digital media, it has become increasingly more important to become hyper targeted with your marketing strategy. This includes better targeting your audience segments and tailoring the messages and campaigns specifically to them, their culture, their interests and better yet their native language. Multicultural marketing campaigns that target specific demographics with a culturally relevant and on point message, yield high rates of return for hoteliers.

via Multicultural Marketing for Hotels, by Jennifer Dunphy.

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