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Moving from Best Practices to Right Routines

by Joe Clark, Featured Contributor

WE’RE NOT BIG FANS of “best practices” in businesses today. We believe the more a company focuses on best practices the more they look like the competition. Best practices often contribute to herd-like Difference differebtbehaviors between competitors, which poses a challenge when firms try to differentiate their products and services. This can lead to an endless treadmill of one-upping that ultimately leads to customers making choices based on price. Investors typically aren’t crazy about this either.

The idea is to move from a collection of industry best-practices to “right routines;” routines that lead to products and services that resonate with customers. Instead of the copy and paste approach to implementing new practices and processes, we highly recommend running these new practices through the filter of your company’s strategy or game plan.

Ask yourself these questions before implementing a best practice:

  • Does this practice support or enable our ability to be different in the marketplace?
  • Does it give us extra credit in the eyes of our customers?
  • Can we tweak or modify this practice so it helps us deliver uniqueness?

In other words, can we turn this best practice into a “right routine?”

Now, we’re not suggesting you throw the baby out with the bath water but we do suspect that many best practices can be tailored in such a way that they contribute to making a company different. Different = Good (as long as that differentiation creates customer value).

Escape the herd by setting up the right routines in your company.


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Joe Clark
Joe Clarkhttp://pranabusiness.com/
JOE has over 18 years of strategic planning, operational management, and entrepreneurial experience. As a strategy execution consultant, Joe is highly sought-after by board directors, executives, and managers from mid-cap businesses to the Global 500 enterprise. Joe has co-authored the Keys to Strategy Execution™ model that has helped thousands of managers across dozens of organizations execute strategy and create competitive advantage. He’s considered a category expert in the area of strategy execution and has been a guest speaker on top-rated podcasts such as DriveThruHR and he’s been featured in the Wall Street Journal. In addition to Joe's strategy work he has also founded, served on the board, and/or participated as an early investor in a number of successful start-ups and early development stage firms such as California Fitness Holdings LLC., Tourmalet Properties, LLC., and Meganet, which recently filed with the SEC for an Initial Public Offering. Workshop facilitation, coaching, and consulting are all a passion for Joe. He’s facilitated leadership and executive education programs for thousands of managers across dozens of well-branded firms such as Bertelsmann AG, Anadarko, Penguin Random House, Pfizer, and Baxter International to name a few.

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2 CONVERSATIONS

  1. Joe, Like your concept of right routines which is specific for the company. When I’ve used the term “best practices” I always add what’s the best practice for your company- will it help or hinder you in your drive for performance and profitability. Not all best practices work for every company.

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