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Mobile Booking Set to Represent 25 Percent of All Online Corporate Bookings by 2017

A study suggests that mobile bookings are set to climb steeply over the next decade and will influence not only the entire traveler experience but will shift how travel managers control their travel programs, using the latest mobile technology to help support and connect to their travelers.

Both travelers and travel managers expect mobile booking to increase significantly, reaching 25 percent of online transactions by 2017.

In addition, CWT’s research predicts that mobile bookings will more than double in the next two years.

CWT research also shows that it took up to eight years for online booking tools to reach the same level of activity that mobile is expected to achieve in the next three years. The study highlights the high expectations that both travelers and travel managers have for mobile travel services and their awareness of the advantages and benefits it will bring.

via Mobile booking set to represent 25 percent of all online corporate bookings by 2017. ~ Monday, 14th July 2014 from 4Hoteliers.

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