A Millennial’s Version of “The American Dream”

The next generation of consumers isn’t buying what you’re selling. We’re just not that into cars. And we’re just not that into houses, either. We’re really not into a lot of new stuff in general.

So what’s a 21st century company to do?

For much of the 20th century, B-to-C businesses sold the American Dream piece by piece. Whether it was the house, the appliances in it, or the chemicals to make yours the greenest lawn in your suburban neighborhood, the market was vast for products and services that could show the world that you’ve “made it.”

via A Millennial’s Version of “The American Dream” | Fast Company | Business + Innovation.

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