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Millennials: Technology = Social Connection

Where’s the strangest place you’ve ever used your smartphone or tablet PC?

For Millennials, the real question is where haven’t they used their devices:

While the Millennial generation indeed founded the social media movement, having been born directly into a new era of technology between 1977 and 1995, their interests, backgrounds and aspirations span well beyond what’s listed on their Facebook pages. This generation’s digital tendencies, however, means that marketers and brands need to step up their games in order to keep up and engage with them.

via Millennials: Technology = Social Connection – Thursday, 17th April 2014 at 4Hoteliers.

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