Born between 1980 and 1995, Millennials are one of the largest and demographically diverse generations in U.S. history. Their financial decision-making and purchase behaviors are distinctly different than preceding generations, perhaps because they have grown up with the Internet and mobile phones, have lived through a significant economic recession during their prime working years, and are more educated than their predecessors.
As Millennials assume a greater share of labor markets and the consumer market, businesses in every industry are eager to understand this demographic in order to shape their strategy, and their attitudes and actions related to personal finances play a major role in the analysis.
via Article News: Millennials and mortgages: Understanding the market.
