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Millennials A Hard Sell for Hotels Despite All the Wooing

Despite all of the rhetoric about lifestyle-hotel brands and big chains going all-out to capture the allegiances of Millennial travelers, they are proving to be more critical of their hotel stays than other guests, especially if it is the first time they have experienced a specific hotel brand.

That was one of the findings in the J.D. Power 2014 North America Hotel Guest Satisfaction Index Study. The survey, based on responses gathered from June 2013 to May 2014 from 67,000 hotel guests in North America, found that Millennial (or Gen Y) hotel guests having a first experience with a brand expressed overall satisfaction with that brand that was 29 points lower than Millennials who had previously stayed at one of the brand’s properties.

via Millennials A Hard Sell for Hotels Despite All the Wooing – Skift.

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