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Millennials in 2014: Take My Car, Not My Phone

Anyone who knows someone born in the 1980s and beyond is used to seeing their heads bowed over their mobile devices. Now, a new study of attitudes among millennials makes it official: their phone means more than a car.

The study, commissioned by Zipcar ZIP NaN%, the car-sharing company, and provided exclusively to Forbes on Friday, shows that nearly 40 percent of millennials believe that losing their phone would be a bigger hardship than losing their automobile.

via Millennials in 2014: Take My Car, Not My Phone – Forbes.

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