With an estimated purchasing power of $2.45 trillion worldwide by 2015, it’s no surprise that the millennial generation (demographic cohort born between 1980 and 2000, also known as Gen Y) has become the most sought-after target segment for Internet retailers. But retailers are particularly interested in millennial women, who bring in the highest volume of referral traffic to their e-commerce stores.
via Millennial Women and Retail | Social Media Today.
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